Contents

Good Comics

and why you should sell them

in which Mr. Gaiman discusses the tulip boom and bust in 16th century Holland, its relationship to comics, and a possible solution for the depression in the comics trade.

On Signings

in which Mr. Gaiman discusses the reasons for a comic book shop to host a creator signing, the best way to hold such a signing, and the pitfalls of the same.

Writing

(the PRO/con speech)

in which Mr. Gaiman instructs readers on the differences among different media vis-à-vis writing, as well as advising readers on writing for comics in particular.